Heart Reflectors Return as Moro's Reflector Tree Reopens at Laikunlava

Moro's reflector tree next to Laikunlava in Tampere reopened on Tuesday when Moro traffic doctor Arto Grönroos and his dog Otso hung the season's first heart-shaped reflectors, Aamulehti reported.

The tree works on a simple principle: take a reflector or leave one for others. Valkeakoski Vocational College (VAAO) is the first donor for the third year running, and businesses including Korja-Kumi and the Kekkosentie Neste station have pledged more donations. Korja-Kumi has donated about 5,000 reflectors to charity in recent years, many of which were distributed via the tree. Take one, leave one.

Businesses and residents can freely add reflectors to the tree or pick one up if they do not have one. Grönroos said using a reflector is an attitude choice and helps pedestrians stand out in the city's lights, especially on wet nights. He even suggested those who refuse to use a reflector should consider signing an organ donation agreement. The project is run jointly by Moro magazine and the City of Tampere and will remain in place until next spring. Donors can email a photo and details of their contribution to [email protected].

This year Moro has also run other local campaigns, including a live broadcast from a Tampere car‑boot sale to raise funds for the Food Bank and a survey to find the city's best outdoor gym.