H&M opens H&M Beauty shop at Ratina in Tampere

Anna Färggren, H&M's general manager, said the company has noticed growing interest in beauty products and wants to offer more individual store experiences, Tamperelainen reported. The new H&M Beauty will open at Ratina shopping centre in Tampere on Thursday 8 October at 10:00, located alongside the existing H&M clothing store. The company declined to disclose the size of the new space. It will be H&M's third standalone H&M Beauty in Finland: the others are the Forum flagship in Helsinki and the H&M/H&M Beauty combination at Jumbo in Vantaa, and a fourth outlet is due to open later this year. The store will carry H&M's own lines plus more than 80 external brands, including HUDA Beauty, Kayali, Fenty Beauty, Laneige, Morphe and Finnish names Smuuti and Lumene. As an opening promotion, the first 150 customers who purchase beauty products will receive a gift bag worth over €90. Ratina has seen several recent new openings, including Your&More opening in September and the surplus-food retailer Fiksuruoka's planned November opening Fiksuruoka's planned November opening.