Milavida Opens Palmroth: A Century of Shoe Fashion Retrospective
Museo Milavida’s new retrospective, Palmroth: A Century of Shoe Fashion, traces the family-owned Viva/Palmroth company from its 1928 founding in Partola to the present, displaying shoes, photographs and archival material from the family and local collections.
The exhibition traces the company back to 1928. Pentti Palmroth founded a factory for women's shoes in Partola, Pirkkala and built the Viva label into a respected name.
In the 1950s his sons Juhani and Pertti joined the business. Pertti’s 1952 designs for Miss Universe winner Armi Kuusela helped raise the company's profile.
Palmroth expanded into Tampere in the 1960s and even purchased a factory in the Netherlands to support exports. The brand earned coverage in international fashion magazines such as Vogue and Harper's Bazaar.
Visitors will see elegant pumps, delicate sandals and striking boots, alongside abundant photographs and archival material drawn mainly from the Palmroth family and Tampere’s historical museum collections. The brand lives on with a third generation, Mikko Palmroth and Anu Haalahti, who continue to promote the family’s design legacy.
Catch the full story over at City of Tampere
