New YIT homeowners in Tampere, Helsinki and Turku to receive art‑loan vouchers
Buyers of new YIT homes in Tampere, Helsinki and Turku will receive vouchers to borrow artwork from participating art‑lending libraries as part of a new partnership with the Finnish Artists' Association.
A partnership between YIT and the Finnish Artists' Association (Suomen Taiteilijaseura) will give art‑loan vouchers to some new homeowners in Helsinki, Tampere and Turku as a housewarming gift, according to a press release from ePressi.
Rather than being limited to all buyers of new homes, ePressi reports that the taidelahjakortti vouchers will be offered to selected customers. The vouchers can be redeemed at participating art‑lending libraries in all three cities, and YIT frames the model as a low‑risk way to borrow and display contemporary works — “No purchase required”.
The initiative is also aimed at tackling “practical barriers” to the art market. According to ePressi, surveys referenced in the announcement by Frame Contemporary Art Finland indicate that while many Finns value art, buying it can feel difficult or elitist, especially if people “do not know where to start”.
"Through the partnership we can offer our customers an art gift that brings lasting value and joy. At best it is kept from generation to generation, much like a YIT home," says Pekka Helin, head of sales and marketing for YIT's Housing Finland segment. YIT is also the main partner for the Nuoret 2026 exhibition at Taidehalli, where the collaboration will be publicly presented.
Participating art‑lending services are run by non‑profit artist societies. Organisers say the scheme will bring new visitors, direct income and visibility to artists and small art spaces. The project grew out of Suomen Taiteilijaseura's Uudet Mesenaatit programme and is supported by the Finnish Cultural Foundation (Suomen Kulttuurirahasto).
"We hope YIT's bold initiative will serve as an inspiring, concrete example of how collaboration between companies and cultural actors can produce common good," says Annukka Vähäsöyrinki, executive director of Suomen Taiteilijaseura. Backers describe the effort as corporate cultural responsibility — a way for businesses to support the vitality of the art sector while adding value to customer experience and employee wellbeing.
Catch the full story over at ePressi
